Cherine's Design Stuffs

28/03/18 - 18/04/18 (Week 1 - Week 4) Agnes Cherine Viridiana, (0331332) Brand Strategies Project 1B: Situation Analysis (10%) Module Outline Project 1B: 20% The Brief Situation Analysis Duration of Assignment Week 1 – 4 Deadline Week 3: SWOT Week 4: Brand goals, Brand objectives & Target audience Description You are to study the city of Kuala Lumpur. Analyse the city and its market looking at SWOT (strengths, weaknesses, opportunities and threats). In addition, determine the personality and message the city wants to communicate. What does the city want its market to perceive? What are its brand goals and as such what brand objective must it set to achieve these goals? Please identify the target audience, analyse their lifestyle and determine how your brand will resonate with them (supported with customer journey map). Brand goals are valuable business targets for a brand. Brand objectives are targets that bring you closer to your goals but don't necessarily ha...

26/03/18 - 0/00/18 (Week 1 - Week ) Agnes Cherine Viridiana, (0331332) Publishing 2: Mass Communication Exercises (20%)  Lectures :

 Lecture 1/Tutorial 1 (28/03/18)
: Printing is when a file is transferred from 1 surface to another surface. The 1st actual printing was in Korea 750AD. The 1st printed book in China is in 1899. The first book with illustration was in AD 868. The printing before with a steel, they have to craft the character in reverse and it's unavoidable until the introduction of moveable type that was pioneered in China but achieved in Korea. Lecture 2/ Tutorial 2 (04/04/18)
: When we're talking about format we need to be aware of the format. The format includes size, banding, material. The consideration when you are about to determine the format of the book. The consideration of the material is based on the content of the book. for example, when you're making a children's book you'll need to consider the size and material of the cover. The need ...

28/03/18 - 04/04/18 (Week 1 - Week 2) Agnes Cherine Viridiana, (0331332) Brand Strategies Project 1A: Presentation (10%) Lectures : Lecture 1 We went to the briefing of all our projects and take a short break after that we continue to some consultation for our project 1B. Module Outline Project 1A: 10% The Brief Presentation Duration of Assignment Week 1 – 2 Deadline Week 2 Description You are to research and analyze a well-established city branding as a case study. Identify the brand strategy supported with its brand identity (Naming, logo, slogan, brand story, brand message, big idea, city promotional videos, website, applications, etc.). Additionally, you are to explain its brand experience with a customer journey map. The presentation must be easy to understand, clean, clear and concise. Presentation will be organised individually. City Branding, Brand Identity & Brand Experience Customer journey map is a diagram or several diagrams that depict the stages ...

26/03/18 - 25/04/18 (Week 1 - Week 5) Agnes Cherine Viridiana, (0331332)  Publishing 2: Mass Communication Project 1: The Book (Content Gathering)  (20%) Lectures :

 Lecture 1/Tutorial 1 (28/03/18)
: Printing is when a file is transferred from 1 surface to another surface. The 1st actual printing was in Korea 750AD. The 1st printed book in China is in 1899. The first book with illustration was in AD 868. The printing before with a steel, they have to craft the character in reverse and it's unavoidable until the introduction of moveable type that was pioneered in China but achieved in Korea. Lecture 2/ Tutorial 2 (04/04/18)
: When we're talking about format we need to be aware of the format. The format includes size, banding, material. The consideration when you are about to determine the format of the book. The consideration of the material is based on the content of the book. for example, when you're making a children's book you'll need to consider the size an...