Brand Strategies, Project 1B: Situation Analysis

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28/03/18 - 18/04/18 (Week 1 - Week 4)
Agnes Cherine Viridiana, (0331332)
Brand Strategies
Project 1B: Situation Analysis (10%)


Module Outline

 Project 1B: 20%

The Brief
Situation Analysis

Duration of Assignment
Week 1 – 4

Deadline
Week 3: SWOT
Week 4: Brand goals, Brand objectives & Target audience

Description
You are to study the city of Kuala Lumpur. Analyse the city and its market looking at SWOT (strengths, weaknesses, opportunities and threats). In addition, determine the personality and message the city wants to communicate. What does the city want its market to perceive? What are its brand goals and as such what brand objective must it set to achieve these goals? Please identify the target audience, analyse their lifestyle and determine how your brand will resonate with them (supported with customer journey map).

Brand goals are valuable business targets for a brand.
Brand objectives are targets that bring you closer to your goals but don't necessarily have value of their own.
Brand goals are things such as brand awareness that increase brand entity.
Brand objectives are steps towards goals such as launching an advertising campaign.

Finding a niche you can fill. Researching your market
Requirements / Submission
Presentation with a compilation of creative info graphic, mind map, photos, etc followed by 15 minutes open discussion/feedback/evaluation.

Objective
To learn how to conduct a research and analyse a case study to plan an effective proposal


    Project 1B
    Situation Analysis

      Feedback

      My brand goals are still too general and wide so I might want to just focus on 1 side, so it's either language and slang or just pick places, after doing some changes end up to pick language and slang for my brand goals. I also still need to explore more on my logo.


      Reflection

      Experience
      This is quite a rushing work to do as there are lot's of work stacking and due every single week but I still manage to do it fast.

      Observation
      It's quite hard as there are some terms that I don't really understand and I also have to do it fast. I learn a lot from my seniors who help me to understand some terms that I don't understand.

      Findings
      I think I need to work faster and understand more terms so that I could produce something even better in the future.

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