Cherine's Design Stuffs

17/04/18 - 11/05/18 (Week 4 - Week 7) Agnes Cherine Viridiana, (0331332) Design Research Methodology Research (30%)  As attached is my research in this module that contains: 10 journal summaries 10 evaluation of the journals References Instructions :

 Research :

28/03/18 - 18/04/18 (Week 1 - Week 4) Agnes Cherine Viridiana, (0331332) Brand Strategies Project 2A: Ideation (15%) Module Outline Project 2B: 15% The Brief Positioning Duration of Assignment Week 1 – 5 Deadline Week 5 Description You are required to articulate the brand strategy by writing a creative brief. Additionally, produce a set of mood board that illustrates your brand identity. Creative Brief Brand name Tagline Brand story Brand message Big Idea Mood Boards (Images & Description) The ideal city image Color palettes Typography Imagery * Please add more boards if needed. An effective strategy will maximize the image and value of a brand. Requirements / Submission 15 minutes presentation with a compilation of creative brief and mood boards Objective To practice how to present an effective strategy to promote a brand Project 2B Positioning     Feedback Relook at the color palettes and brand message and try to adjust it. Next presentatio...

28/03/18 - 02/05/18 (Week 1 - Week 6) Agnes Cherine Viridiana, (0331332) Brand Strategies Project 2A: Ideation (15%) Module Outline Project 2A: 15% The Brief Ideation Duration of Assignment Week 1 – 6 (5 weeks) Deadline Week 6 Description Ideation is the mode of the design process in which you concentrate on idea generation. Mentally it represents a process of ‘going wide’ in terms of concepts and outcomes. Ideation will help you: Ask the right questions.  Get obvious solutions out of your head.  Uncover unexpected areas of innovation.  Create volume and variety in your innovation options. You are required to collect 100 iconic symbols. It can be places, people, objects and scenes that represent the city Kuala Lumpur. It has to be unique and portrays the local cultural in every context. Think more, Google less. Requirements / Submission 100 iconic symbols, places, people, objects and scenes accompanied by a short description for each of the selec...