Brand Strategies, Project 2B: Positioning

-

28/03/18 - 18/04/18 (Week 1 - Week 4)
Agnes Cherine Viridiana, (0331332)
Brand Strategies
Project 2A: Ideation (15%)


Module Outline

Project 2B: 15%

The Brief

Positioning

Duration of Assignment
Week 1 – 5

Deadline
Week 5

Description
You are required to articulate the brand strategy by writing a creative brief. Additionally, produce a set of mood board that illustrates your brand identity.

Creative Brief
Brand name
Tagline
Brand story
Brand message
Big Idea

Mood Boards (Images & Description)
The ideal city image
Color palettes
Typography
Imagery

* Please add more boards if needed.

An effective strategy will maximize the image and value of a brand.

Requirements / Submission
15 minutes presentation with a compilation of creative brief and mood boards

Objective
To practice how to present an effective strategy to promote a brand

    Project 2B
    Positioning  



      Feedback
      Relook at the color palettes and brand message and try to adjust it. Next presentation maybe can make a better slide, because it looks like I have no intention to do this assignment.


       Reflection

      Experience
      I'm actually stuck when I sketch my logo as I don't know what else to do, am I doing it right, what is happening. And I'm actually quite sad when I head that my slides       look like I have no intention to do it when actually I'm working hard on it trying to adjust what is inside my slide to prove that my brand is good and strong.

      Observation
      This is quite hard for me to do it at first as we're not identifying the background of the brand like brand message, tagline, brand story and so on and it makes me quite confused with the way of working as it's different from last semester when we develop the brand background before we start to name it and sketch for the logo. The reason why I only use google slides and a simple template is not that I don't like to do this assignment, I do it because it'll be easier for me to access it wherever and whenever. Because I've signed for a retreat in my church way before I know the submission is the following week after that and I still do my slides in the middle of my retreat. I just thought why would I make a good template using slides if what I put inside is just nothing. I'm truly feel bad after the feedback, I'll do better on my next slide.

      Findings
      I think it'll be better if we did discover about the brand and what it's going to do before we pick a name and sketch for a logo because when you do the brand name, sketch before the other when you realise that it's not working you'll have to redo everything from 0.

      Comments

      Post a Comment

      Popular posts from this blog

      Advertising Exercises

      -
      Image
      01/09/17 - 03/11/17 (Week 1 - Week 9) Agnes Cherine Viridiana, (0331332) Advertising Principles & Practice Exercises (25%) Lectures :

 Lecture 1/Tutorial 1 (01/09/17)
 We didn’t have class this week because it’s public holiday. The lecture was given on week 2. Forum Question Bernbach's Principles 1. In your view - based on what you have heard and discussed - is advertising relevant today?
 Yes. Advertising play the important role for a company to sell their product successfully, to gain consumers's trust and to be able to survive in the market competition. 2. From the 10 principles mentioned, list 3 principles that you felt strongly about? Explain why you felt strongly about these 3 principles? - To make the product as the actor. I feel like you have to make the product as the "star" in the advertisement so people know what you're trying to say and not making the add on as the "star" or making people confuse about what are you trying to se...
      Read more

      Entertainment Design - Week 8

      -
      Image
      26/02/19 - 28/02/19 (Week 8) Agnes Cherine Viridiana, (0331332)  Entertainment Design  Assignment 2 Progression Group Presentation Notable Brand Activation case studies analysis. Produce a case study on your selected Brand Activation designs and explain why is it the best you have seen. Slide Feedback It's a very clear and straightforward case study and it's good that our group choose to research on our own chosen brand. Everything was easy to understand and good choice of visuals. The flow was not confusing. It was good that we include the sales info at the end. But we missed out the mutually beneficial relationship between Puma and BTS. There is actually a lot to be said about how the brand and the band boosted each other's reputation. Assignment 2 Progression Campaign timeline So we started to split the job for everyone to work on. One of my jobs is that I'm in charge of designing the merchandises. The process started with choosing the elem...
      Read more

      Entertainment Design - Week 9

      -
      Image
      05/03/19 - 07/03/19 (Week 9) Agnes Cherine Viridiana, (0331332)  Entertainment Design  Assignment 2 Submission and Reflections Assignment 2 Submission So for this assignments, I'm in the same group with Samantha, Bernice and Tiffany and we're working on the music festival event called Natsukashii 2A Microsite Homepage About Us Page, more explanation about the event Performers Pages, a more complete list of the performers Performers Pages, when you click on each artist it'll show more detail about the artist Contact Page, a more detailed explanation on the map and the important contacts Merchandise Page, a complete list of merchandises that are offered in the event Merchandise Page, explanation about each of every merchandise when you click on it  FAQ Page, where you can find the answers to your questions Ticket Page, in here you can find detailed information for the tickets and it's where you can purcha...
      Read more