Packaging and Merchandising Design, Project 2 : Toy or Game Packaging
12/10/18 - 16/11/18 (Week 7 - Week 12)
Agnes Cherine Viridiana, (0331332)
Agnes Cherine Viridiana, (0331332)
Packaging and Merchandising
Project 2 : Toy or Game Packaging (20%)
Introductions
Choose a local board game and redesign the box.
Task
Study an existing board game of any local product. Do a research on two of their competitor. Analyze on the market segment (specific target audience) and describe the USP for the particular board game. You are required to redesign the box. You may propose a new structure for the box design but must consider purpose of packaging when you decide to change the structure.
Requirement
Design the surface of the box and/or the structure inside the box
Submission requirement
Produce a 3 dimensional box with new surface design of the box including the items of the board game.
Project timeline
Week 7:Discuss with your lecturer on the item or product of your choice and bring sample in class on the existing packaging of the product. Explore the design and crafting techniques and personal visual styles in solving identified design problem.
Week 8:
Bring in lots of sketches of your concept
Suggest materials and colors
Week 9: Make actual 3 dimensional comps that take into consideration each side of the product to finalize your design. You have to professionally photograph the final product as evidence for TDS website and post it in Google Classroom.
Week 10: Submit your assignment
Objective:
LEARNING OUTCOME:
Learning outcome of the exercise is about convincing a consumer to buy into an idea. You will be also introduced to the concept of the target audience and will asked to consider a relevant target audience for their product when coming up with their ideas.
Progression
Research
Sketches
Result
Creative Brief
SPM Compendium of 30 Games was looking to take their SPM Compendium of 30 Games brand in a new direction, dialling up their use of 6 boards to play 30 games. Their SPM Compendium of 30 Games is designed to be a fun, simple for the whole family. Trouble was, even though they did make it looks that it contains many games and actually pricey, they looked messy, the use of the spaces are not really effective and the material of the packaging will not stay for a long time.
So, I created a concept all around size. Using the plastic figures, creating a cartoon style illustration. This contrast of the old packaging that uses photos of the 6 boards available in the box.
The result was a style with minimalist and standout. Most board games on the shelves in Malaysia use illustration to show the characters on the box, so my approach was to do the same thing but as this game have no character, I used the plastic figures as the character. I also took the bold move to use white as the key label colour. It set off my illustrations beautifully and gave added impact to their on-shelf presence that looks like the modern board games.
Reflection
It's actually really exciting to be able to learn how to repackage a toy. Well, nowadays most of the games are board game type as I think they wanted to bring back the habit of playing non-digital games, where you sit together and play together, interact with people. Some old board games are not packaged nicely and for millennials, they won't really feel like they need to buy it because it doesn't look exciting. I learned a lot from this assignment. But I am really upset that the final outcome is somehow not satisfying because after the printing when I paste the sticker to the board that I've assembled from laser cut, it's not on the right position. I actually really wanted to redo it again but I won't have enough money to do my final project if I redo this packaging again, the sticker and the material already cost me a lot so I have no other way to fix it.
Introductions
Choose a local board game and redesign the box.
Task
Study an existing board game of any local product. Do a research on two of their competitor. Analyze on the market segment (specific target audience) and describe the USP for the particular board game. You are required to redesign the box. You may propose a new structure for the box design but must consider purpose of packaging when you decide to change the structure.
Requirement
Design the surface of the box and/or the structure inside the box
Submission requirement
Produce a 3 dimensional box with new surface design of the box including the items of the board game.
Project timeline
Week 7:Discuss with your lecturer on the item or product of your choice and bring sample in class on the existing packaging of the product. Explore the design and crafting techniques and personal visual styles in solving identified design problem.
Week 8:
Bring in lots of sketches of your concept
Suggest materials and colors
Week 9: Make actual 3 dimensional comps that take into consideration each side of the product to finalize your design. You have to professionally photograph the final product as evidence for TDS website and post it in Google Classroom.
Week 10: Submit your assignment
Objective:
- To develop students analytical thinking of strategizing sales and promotion.
- To develop students understanding of solving problems with design.
- To develop students ability to communicate visually.
LEARNING OUTCOME:
Learning outcome of the exercise is about convincing a consumer to buy into an idea. You will be also introduced to the concept of the target audience and will asked to consider a relevant target audience for their product when coming up with their ideas.
Progression
Research
Sketches
Result
Creative Brief
SPM Compendium of 30 Games was looking to take their SPM Compendium of 30 Games brand in a new direction, dialling up their use of 6 boards to play 30 games. Their SPM Compendium of 30 Games is designed to be a fun, simple for the whole family. Trouble was, even though they did make it looks that it contains many games and actually pricey, they looked messy, the use of the spaces are not really effective and the material of the packaging will not stay for a long time.
So, I created a concept all around size. Using the plastic figures, creating a cartoon style illustration. This contrast of the old packaging that uses photos of the 6 boards available in the box.
The result was a style with minimalist and standout. Most board games on the shelves in Malaysia use illustration to show the characters on the box, so my approach was to do the same thing but as this game have no character, I used the plastic figures as the character. I also took the bold move to use white as the key label colour. It set off my illustrations beautifully and gave added impact to their on-shelf presence that looks like the modern board games.
Reflection
It's actually really exciting to be able to learn how to repackage a toy. Well, nowadays most of the games are board game type as I think they wanted to bring back the habit of playing non-digital games, where you sit together and play together, interact with people. Some old board games are not packaged nicely and for millennials, they won't really feel like they need to buy it because it doesn't look exciting. I learned a lot from this assignment. But I am really upset that the final outcome is somehow not satisfying because after the printing when I paste the sticker to the board that I've assembled from laser cut, it's not on the right position. I actually really wanted to redo it again but I won't have enough money to do my final project if I redo this packaging again, the sticker and the material already cost me a lot so I have no other way to fix it.
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