Packaging and Merchandising Design, Project 1 : Label Design
04/09/18 - 05/10/18 (Week 2 - Week 6)
Agnes Cherine Viridiana, (0331332)
Agnes Cherine Viridiana, (0331332)
Packaging and Merchandising
Project 1 : Label Design (20%)
Introductions
The Brief
You are required to design NEW labels for an existing JUSCOOL product. You may choose one of the flavors. Visit www.yeos.com.my/beverages/juscool/ to select the flavor.
Project timeline
Week 3:
Buy two bottle of the identical product AND BRING THEM TO EACH CLASS. Research two websites, two competitors’ juice drink display on shelves. On your design brief:
- Record your observations from the web sites, each store’s display
- Yeo’s Mision, Vision and Values
- What makes JUSCOOL unique?
- Do SWOT analysis of JUSCOOL Product
Week 4:
Bring in 10 of sketches of your concept, color theme and typeface selection
Week 5:
Make actual 2D comps that take into consideration each side of the product to finalize your design
Week 6:
Submit your assignment. You have to professionally photograph the final product as evidence for TDS website and upload it in Google Classroom.
Objective:
1. To develop students sensitivity to typography, grid and layout.
2. To develop students understanding of the hierarchy of information.
3. To develop students ability to communicate visually.
LEARNING OUTCOME:
Learning outcome of the exercise is about convincing a consumer to buy into an idea. You will be also introduced to the concept of the target audience and will asked to consider a relevant target audience for their product when coming up with their ideas.
Progression
Research
Sketches
Logo
First Idea
Result
Creative Brief
Yeo’s were looking to take their Juscool brand in a new direction, dialling up their use of real fruit juice to make their drink. Their Juscool are designed to be light carbonated, use real fruit juice and flavorful targeted for the younger generation. Trouble was, even though they claimed that the drink was made with real fruit juice, they looked just the same as every other carbonated drink.
So, I created a concept of a fun carbonated fruit drink with peach illustration and the logo of the Juscool I tried to make it playful by tilting the o and put a splash illustration on the middle top of it.
The result was a style with illustration and some kind like a watercolour background. Most carbonated drink in Malaysia used photography instead of illustration, so my approach was to use an illustration. I also took the bold move to use black as the label colour.
Feedback
The design is very crude. There's no balance in the design and the information hierarchy is not very clear. The font size very small and makes readability poor. You can place the top information to different position
Reflection
I am actually struggling when I'm doing this assignment as I really have no idea on how am I going to make this works, I tried my best to come out with some good ideas but I still think that this is actually not my best work.
Introductions
The Brief
You are required to design NEW labels for an existing JUSCOOL product. You may choose one of the flavors. Visit www.yeos.com.my/beverages/juscool/ to select the flavor.
Project timeline
Week 3:
Buy two bottle of the identical product AND BRING THEM TO EACH CLASS. Research two websites, two competitors’ juice drink display on shelves. On your design brief:
- Record your observations from the web sites, each store’s display
- Yeo’s Mision, Vision and Values
- What makes JUSCOOL unique?
- Do SWOT analysis of JUSCOOL Product
Week 4:
Bring in 10 of sketches of your concept, color theme and typeface selection
Week 5:
Make actual 2D comps that take into consideration each side of the product to finalize your design
Week 6:
Submit your assignment. You have to professionally photograph the final product as evidence for TDS website and upload it in Google Classroom.
Objective:
1. To develop students sensitivity to typography, grid and layout.
2. To develop students understanding of the hierarchy of information.
3. To develop students ability to communicate visually.
LEARNING OUTCOME:
Learning outcome of the exercise is about convincing a consumer to buy into an idea. You will be also introduced to the concept of the target audience and will asked to consider a relevant target audience for their product when coming up with their ideas.
Progression
Research
Sketches
 |
| Logo Sketch |
Logo
First Idea
Result
Creative Brief
Yeo’s were looking to take their Juscool brand in a new direction, dialling up their use of real fruit juice to make their drink. Their Juscool are designed to be light carbonated, use real fruit juice and flavorful targeted for the younger generation. Trouble was, even though they claimed that the drink was made with real fruit juice, they looked just the same as every other carbonated drink.
So, I created a concept of a fun carbonated fruit drink with peach illustration and the logo of the Juscool I tried to make it playful by tilting the o and put a splash illustration on the middle top of it.
The result was a style with illustration and some kind like a watercolour background. Most carbonated drink in Malaysia used photography instead of illustration, so my approach was to use an illustration. I also took the bold move to use black as the label colour.
The design is very crude. There's no balance in the design and the information hierarchy is not very clear. The font size very small and makes readability poor. You can place the top information to different position
Reflection
I am actually struggling when I'm doing this assignment as I really have no idea on how am I going to make this works, I tried my best to come out with some good ideas but I still think that this is actually not my best work.
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