Packaging and Merchandising Design, Project 1 : Label Design
04/09/18 - 05/10/18 (Week 2 - Week 6) Agnes Cherine Viridiana, (0331332) Packaging and Merchandising Project 1 : Label Design (20%) Introductions The Brief You are required to design NEW labels for an existing JUSCOOL product. You may choose one of the flavors. Visit www.yeos.com.my/beverages/juscool/ to select the flavor. Project timeline Week 3: Buy two bottle of the identical product AND BRING THEM TO EACH CLASS. Research two websites, two competitors’ juice drink display on shelves. On your design brief: - Record your observations from the web sites, each store’s display - Yeo’s Mision, Vision and Values - What makes JUSCOOL unique? - Do SWOT analysis of JUSCOOL Product Week 4: Bring in 10 of sketches of your concept, color theme and typeface selection Week 5: Make actual 2D comps that take into consideration each side of the product to finalize your design Week 6: ...