Publishing 1, Exercise 4: Masthead Design

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15/11/17 (Week 11)
Agnes Cherine Viridiana, (0331332)
Publishing 1: Print Media
Exercise 4: Masthead Design


Lectures :

Lecture 1
Before we show our sketches to the class we have a lecture section in class about magazine and the history of magazine. People these day still buy magazine because of the ascetics. Some examples of magazine, the first magazine is The Gentleman 1731, but it's only a journal for rich people. in 1928-1940's Vu, a magazine from France  contains a lot of photography and not much text. AIZ from Germany came after world war that may became the one to give hope.


Exercises (10%) 

The Brief
Exercises.

Duration of Assignment
Continuous, throughout the semester

Description
To develop your understanding of the practical employment of typography, a series of exercises will be implemented. Students will apply what they have learnt from lectures and discussions in these exercises, which will be assessed and contribute to the overall mark of the module. It is important that students work on these exercises with commitment in order to fully understand the design principles involved. The knowledge and skills developed will be applied to the accompanying projects.

All exercises prescribed are to be completed and documented (labelled, clean, clear & concise) in your e portfolio and hardcopy portfolio respectively.

The exercises are as follows:
  1. 1)  Text formatting
  2. 2)  Grid system variation
  3. 3)  Brochure folds (8pg)
  4. 4)  Magazine publishing online
  5. 5)  Masthead design
Requirements
To complete and to showcase mastery in the exercises prescribed in its various forms. The work is compiled chronologically in an A3 Folio and documented on the students’ e portfolio.

Submission
  1. Exercises to be documented chronologically in an A3 Folio. The works must be labelled and dated.
  2. E portfolio posts for every exercise labelled and dated.
Objectives
  1. To develop students theoretical understanding via practical means.
  2. To develop students grasps to the components of the module.
  3. To develop students explorative and innovative spirit.
  4. To develop students practical application of the design process.

Exercise 4

 Before I can proceed to digitalize our masthead, I sketches some possible ideas for my masthead that I feel it's suitable for the name and the concept.
Figure 1, Sketches 1 
Figure 2, Sketches 2

 So form all of my sketches we agree to choose the second picture (figure 2) the one with number 6.
Figure 3, Masthead digital 1

From the class section a lot of comment that I need to refine more from what I have, as this one I make everything from 0 with pen tool.
Figure 4, Masthead digital 2

 After I refine it with a font that's available and do some refine we agree with this design.

Feedback
The first sketches (figure 1) not working and there're not much to pick from it. The first digital masthead not working well need more work on it.


Reflection
Experience
The exercise was actually quite hard as it's my first time to design my own masthead for my own magazine. 

Observation
The exercise is good for me to start to design my own masthead that I hope could do much more better in the future if I have a chance to design a masthead again.

Findings
I realize that I should find more ideas, more references, I need to start to train myself to work not only for project but also for my own self experience.

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