Advertising Exercises
01/09/17 - 03/11/17 (Week 1 - Week 9) Agnes Cherine Viridiana, (0331332) Advertising Principles & Practice Exercises (25%) Lectures :
Lecture 1/Tutorial 1 (01/09/17)
We didn’t have class this week because it’s public holiday. The lecture was given on week 2. Forum Question Bernbach's Principles 1. In your view - based on what you have heard and discussed - is advertising relevant today?
Yes. Advertising play the important role for a company to sell their product successfully, to gain consumers's trust and to be able to survive in the market competition. 2. From the 10 principles mentioned, list 3 principles that you felt strongly about? Explain why you felt strongly about these 3 principles? - To make the product as the actor. I feel like you have to make the product as the "star" in the advertisement so people know what you're trying to say and not making the add on as the "star" or making people confuse about what are you trying to se...
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